Genuinely Simple

Timeless Essentials

India's first carbon negative clothing essentials.

What would you do ?

"Fashion" will be responsible for a quarter of the world’s carbon emissions by 2050.

Climate +ve

Ethically made

It's super Comfy! And the shades have my heart ❤️

Krishna B.

You had me at Carbon negative, the great staples are a bonus!

Vandana K.

Really appreciate the prompt service. the fit was perfect and worn it over the weekend itself!

Shall be shopping again soon!

Ravi G.

I saw the advertisement on Instagram and gave it a shot. And boy I was in for a surprise. Wow! Cannot have enough of these. Please restock the mint and lavender soon !

Sheryl P.

Just as described! It's not body hugging, just light and comfortable. Finally something I can wear all year round.

Ryan G.