Genuinely Simple

Modular Essentials

India's first carbon negative clothing essentials.

What would you do ?

"Fashion" will be responsible for a quarter of the world’s carbon emissions by 2050.

Climate +ve

Ethically made

It's super Comfy! And the shades have my heart ❤️

Krishna B.

You had me at Carbon negative, the great staples are a bonus!

Vandana K.

Just recieved my pack of sweatshirts. Can't tell you how amazing they feel but if you allow me to be a little vanity minded, they look phenomenal.

Have'nt worn a sweatshirt in years that made me feel this good about how I look.

Thank you guys!

Omaiyer F.

I saw the advertisement on Instagram and gave it a shot. And boy I was in for a surprise. Wow! Cannot have enough of these. Please restock the mint and lavender soon !

Sheryl P.

Just as described! It's not body hugging, just light and comfortable. Finally something I can wear all year round.

Ryan G.